What Women Leaders Carry
The Double Bind, Emotional Labor, and the Challenges of Women in Leadership
Two jobs for the price of one.
I interviewed Astrid in her office after hours one evening. The room was softly lit, as if she welcomed being out of the glare. Recently poached from a European museum she had turned around, she’d had a difficult day as this significantly better endowed institution’s new Director. A major donor, Paul, was threatening to withhold funding from a bold, if controversial exhibition. Astrid’s first meeting with Paul lacked any spark or rapport, but she expected with time she could bring him around. Articulating to the museum’s key players the dilemma of balancing financial backing and the museum’s creative and intellectual independence, she had sought participation from her team. The energy in the room was low, and her polite invitations for input elicited minimal responses. Then the door opened and Kent, the deputy director, blew in. “I just had a meeting with Paul,” he said to the room as he walked in. The energy in the room shifted immediately as attention turned to Kent. “He’s not going to fund us with the current messaging of the exhibition.” “Well that’s helpful to know,” said a Curator.
“That changes things significantly,” said another. “At least it gives us a path,” from the Board Liaison.
Astrid felt the heat rising to her face as she managed resentment, dismay and frustration. Kent had gone to Paul without telling her. The room’s sudden engagement with him, the energy that had been nowhere a moment ago as they, as one, turned their faces to Kent left her as embarrassed as invisible on the other end. How was she going to corral this team when Kent had so effortlessly commandeered control? Any firm interjection from her would be swallowed by the room’s current momentum, making her loss of authority even more obvious. If she went head to head with him then the team would only see this as her struggling for power, and the issue of curatorial independence would be lost in that perception.
The double bind
Astrid was operating under a constraint that every woman in a senior role recognizes. The double bind² is well-documented: the behaviors that read as confident and commanding in a man read differently in a woman. Holding someone accountable is viewed as aggressive. Polite professionalism — Astrid’s habitual tone — reads as weakness, while the same in a man reads as calm authority. Her silence after Kent entered the room read as hesitation; his entrance read as initiative. The “Women and Power” case note from Stanford Graduate School of Business¹ states it plainly: when women choose to be rational, assertive, strong and dominant, they provoke dislike and backlash. Men who show anger are seen as competent and suitable for advancement. Women who show the same emotion are seen as overly emotional and less capable.
“Damned if you do, doomed if you don’t.”²
The double job — what it costs
These disadvantages do not stay external. Over time they find their way inside — as I could see in Astrid’s exhaustion at the end of that day. The double bind creates a double job. A woman leader must manage how she is perceived at every turn. She has to read the room before she speaks, calibrate her tone, adjust the style of her own authority to fit the frame she did not design. As a seasoned leader, her long years on this terrain told her that to call Kent out would be read as aggression, while not doing so would be viewed as weakness. Kent is operating on auto-pilot, Astrid cannot afford to. No wonder that the additional vigilance exhausted her.
Women who have succeeded in carrying the second job, the ongoing management of how they are perceived, the calibration of how and how much they can show, the habitual self-assessment and need to qualify or adjust their style — demonstrate an intelligent adaptation to adverse leadership conditions. But aside from the inner resources it costs her, there are other costs.
Imposter syndrome — a brief bridge
When Clance and Imes coined the term “impostor syndrome” in 1978,³ they were observing something specific: that women arriving at tables from which they had historically been denied a place often felt themselves to be frauds — not because they were, but because generations of conditioning had told them they did not belong there. That phenomenon is explored more fully elsewhere, but relevant here is the broader reality it points to — namely, that external constraint becomes an internal one. That self-doubt is not a character failing, but a reasonable response to an unreasonable history.
Malaya — pushing back and paying for it
Malaya, the Chief Nursing Officer, found herself mired in a messy job. A chief surgeon was leading a messy department — poor documentation, insurance denials, and complaints from nurses — which is how it ended up on her desk. After months spending too much time on work that properly belonged across Finance, Medical, Legal and HR, she forced the issue at a leadership meeting. It was on her desk because she was the first to hear about it, not because she had the authority to fix it. She spoke longer than she was used to, and in a louder voice. When she was finished, the CEO asked what she proposed, and without looking at them, Malaya said that the problem belonged as much to those other departments as to Nursing. Somewhat rotely, the CEO said: “Tom, Joe, Bill — can you work with Malaya on this?” Each grunted assent while nodding at their legal pads. When the meeting was over, everyone left without looking at Malaya.
There is something of the asking the only woman in the room to go and get coffee in this anecdote. With an ambiguous and cross-functional work outside of any department’s mandate and full of unwanted chores, no upside, risk exposure without authority, Malaya’s burden is decidedly low-status. Everyone wants the coffee, but no one wants to be the one assigned to go get it. Malaya’s right to feel resentful is clear, and her efforts to change the situation to redistribute the load fair.
Yet she is the one who leaves the meeting doubting herself. The social shunning — the averted eyes, the absence of acknowledgment — effectively enforces the tradition and signals the cost of challenging it. Why would Tom, Joe, and Bill want to pick up the coffee run if Malaya has been doing it? The tradition is working well for them. It is Malaya’s burden to swim against the current, and it is natural that when, not only did she make no headway but in fact is pushed further back, she is left wondering if she did something wrong. We are talking about a feeling here. She did not do anything wrong. But the feeling, the private buckle of self-doubt after a legitimate act of self-advocacy — is not only predictable, but structurally designed and enforced. By structurally I mean by history, by tradition, by social norms. And this internal, self-propelled self-undermining is as much, if at times more, challenging than the external.
At a superficial level, one might ask, why doubt? A coaching intervention might be: “Malaya, you were right to do what you did. You had the right. Keep it up.” This is not wrong. But it is not enough. It does not account for the layer of internalized doubt that lives beneath the surface of the reasonable argument. The doubt about deserving is not logical — it will not be resolved by a correct analysis of the situation, because it has roots that go deeper than this meeting, this hospital, this year.
The transmission
The transmission is not always conscious. A woman’s relationship to her own ambition is formed early, shaped in part by what she saw her mother be permitted to want. If her mother’s role was constrained — by culture, by circumstance, by the expectations of her own generation — that constraint is transmitted, not as instruction but as atmosphere. The daughter absorbs it as something close to fact: what women do, what women can want, how far women go. By the time she is in a corner office, these templates are deep. They do not announce themselves. They operate quietly, as the background assumption against which every decision about how much to push, how much to ask for, how much to take up, is made.
Nor is there any easy way of managing the anger that is entirely reasonable when things are genuinely unfair. Malaya spoke too long and too loud by the room’s unspoken standards — and she was punished for it with silence. She got the formal acknowledgment. Whether Tom, Joe and Bill will actually follow through is a separate question, and not the point of this discussion. The point is what happens inside Malaya after that meeting. Instead of being externally legitimized, her action led her to question the legitimacy of her message, of her wishes, of her right to negotiate. Had she gone too far? Did she read the room wrong? Would it cost her something she wouldn’t be able to get back?
This is what the double bind often produces in the interior life of a woman leader. And it is as much in the investigation of this interior life as of improving external tactics, that coaching can offer its best value.
What becomes possible
What a woman finds, in a space genuinely held for her, is not only a set of skills or tactics to navigate her particular circumstances (though that is a part of it), but a space to examine, acknowledge (and be acknowledged) and be supported to grow. The external constraints are real: the cultural and structural disadvantages, the double standards, and the costs of adjusting to these. So do the internal ones: the strategies that have been developed, the deeper emotional realities that underpin these adaptations — habits of underestimating, blaming, or doubting oneself, curtailment of ambition, accommodations that cost too much or have simply stopped being effective, if not downright counter-productive.
Finally, it is important to acknowledge and honor the intelligence of the adaptations that have been made, even if some of them may have outlived their usefulness. To make a reality-based assessment of what is genuinely risky in a person’s specific environment, and what has been accepted as habit. Malaya’s distress at the initial reaction of her team to her assertiveness need not be the last word in her leadership life. When she is helped to see the legitimacy of her position and the roots of her self-doubt, she can return to the room — not necessarily louder, not necessarily more aggressive, but more grounded. Less alone with it. And that changes what is possible.
¹ “Women and Power,” Stanford Graduate School of Business Case Note. Also relevant: Bowles, H.R., Babcock, L., & Lai, L. (2007). Social incentives for gender differences in the propensity to initiate negotiations. Organizational Behavior and Human Decision Processes, 103(1), 84–103.
² Catalyst. (2007). The double-bind dilemma for women in leadership: Damned if you do, doomed if you don’t. Catalyst. Also: Eagly, A.H. & Karau, S.J. (2002). Role congruity theory of prejudice toward female leaders. Psychological Review, 109(3), 573–598.
³ Clance, P.R. & Imes, S.A. (1978). The impostor phenomenon in high achieving women: Dynamics and therapeutic intervention. Psychotherapy: Theory, Research and Practice, 15(3), 241–247.